How UK Hairdressers Can Use Social Media to Promote Professional Hairdressing Scissors & Salon Products?
Social Media for Hairdressers is no longer optional — it’s a sales and discovery channel that helps salons showcase tools, explain product value and convert viewers into clients. In the UK the professional haircare/professional salon products market remains significant, with industry research tracking continued demand for salon-supplied products. Small paragraphs, clear visuals and short videos work best. Platforms such as Instagram and TikTok are widely used by hair and beauty businesses to reach younger audiences and demonstrate techniques. Industry write-ups and salon marketing guides highlight short-form video and before/after content as high-engagement formats for salons. Why promote professional hairdressing scissors (UK) and salon products on social: 1. Trust & expertise: show the exact tools you use (brands available in the UK include Jaguar, Joewell, Yasaka and others). ([Salons Direct][3]) 2. Product education: demonstrate maintenance, sharpenin...